The longest running and most well establish companies, or the heavyweights of the stock market have traditionally been known as "Blue Chip" stocks.

The term was first coined in the 1920s by Oliver Gingold, who worked for Dow Jones, and is a reference to poker chips, where the blue ones hold the highest value.

Buying into Blue chip stocks was seen as a core holding of anyones portfolio, as they were usually household names, and sure to perform inline with the economy.

However the internet and smart phones have changed this a little. The biggest companies in the world are now involved in technology. In fact most of them you probably have on the front page of your smart phone.

Amazon, Apple, Alphabet (the parent company of Google), Facebook/Meta, Netflix and Uber are now the heavyweights of the S&P500 and the Nasdaq. Are they on the front page of your smart phone? On average people have three pages of App's on their phone today, with the most used applications logically coming on the front page.

If you are using a business consistently everyday, and the app is on the front page of your phone, then perhaps these are the new blue chips. This strategy would have worked very well for the last 10 years, with huge outsize returns coming from the Nasdaq. Perhaps you love Netflix, get Amazon deliveries daily but you hate Apple phones. This all counts towards your personal research into your investments.